The demand for organic food is on the rise leaving manufacturers and retailers to figure out how to make consumers happy by giving them what they want. Some traditional food sellers have begun selling organic food along with the specialty shops that have been doing the same for years.
For the past several years, the organic food market in the United States has been very popular. There are several stores which have specialized in food with ingredients that meet organic specifications. But now, even several mega chain stores also offer organic brands within their selection of products.
Furthermore, the consumers' desire for organic food is not just limited to the United States. Recent data shows that Germany is second only to the United States in terms of popularity in the organic goods market. In case you have questions regarding the demand for organic food in Germany, then let us inform you. It is enough to make up about 4% of the total food sales in the country, or a total of £9 billion as per a recent news article.
Specialty retailers account for about half of organic food sales, but the other half occurs when people go to traditional food retailers that may have only begun selling organic food relatively recently.
There is another interesting development in Germany that points to the need for companies that handle organic logistics. Since 2000, organic food sales in Germany have tripled. However, the country is unable to meet the demands by relying only on domestic suppliers and often have to get supplies imported instead. In spite of the economic crisis that the United Kingdom has recently dealt with, it has lead people to keep their food budgets low and avoid organic items because of its high price. Specifically, the market for organic food was £1.95 billion last year, which represents a total sale increase of £1.73 million compared to the previous year.
Notably, these numbers also indicate that shoppers are spending as much on organic food now as they did before the economic downturn struck. Additionally, this is the third year in a row that organic food sales climbed in the United Kingdom.
There are many reasons for people to buy organic food. The increasing preference is because they want to reduce their exposure to pesticides. Pesticides are widely used to treat conventional food during the growing process. The treatment of animals is another factor that frequently causes people to buy organic food. This happens mostly when the products are marketed as coming from creatures those were not caged and had opportunities to roam free. There are people who believe that by eating organic food, they are giving themselves better nutrition. However, this nutritional value has been contested over the years. Recently, a research team from the Newcastle University has released findings that may give even more momentum to the booming organic food market.
The research team perused 196 academic papers about milk and 67 about meat and they found striking differences between the nutritional value of organic versus conventional products. They clarified that when people eat organic dairy and meat products, they take in a greater amount of certain minerals, antioxidants and fatty acids those have high nutritional importance. One researcher is of the opinion that the grass-fed animals raised outdoors regularly produce milk and meat that is higher in advantageous fatty acids such as omega-3.
Besides reducing the risk of heart disease, omega-3 fatty acids may result in improved neurological functioning and development plus stronger immune system. The European Food Safety Authority has even recommended that people should double their intake of omega-3 fatty acids. In many cases, people think that in order to increase the intake of something, it's necessary to eat more of it. Theoretically, all that people have to do in is decide to eat organic meat and dairy when possible rather than opting for conventional varieties.
A couple of years ago, it was difficult for people living in small towns to find items like organic cereal. However, thanks to companies handling organic logistics and ingredient sourcing, manufacturers can now get organically-certified ingredients in bulk by relying on a huge network of providers. This wider availability of organic ingredients imply it is no longer time-consuming and is cost-prohibitive for manufacturers to create organic versions of the food their customers' love.
If recent trends continue, then the demand for organic food seems unlikely to slow down. Even major brands are realizing the increasing preference among consumers to want organic goods and that they need to meet these demands. Several companies responsible for making popular food types in the United States, have shown preference in selling an organic variety of its famous condiment. In addition to buying the original flavor, shoppers can also try organic versions of the popular food items. Companies feel that customers had been asking for organic versions of the condiment for a while, and the best way to respond is by offering the sought-after item at a reasonable price around the United States.
Clearly, organic food is no longer a niche product, as demonstrated in several research studies. This is good news for people who have been buying organic food for the past several years along with people who have decided to add more organic food to their diet. If the sales of organic food continue to soar, coping with the rising demand will require continual cooperation from companies that handle organic logistics. Along with this, the manufacturers need to be willing to trust that the marketplace is ready for a broader selection of organic options.